Brand Plan Rx by Markus Saba

Friday April 30, 2021

In Brand Plan Rx, Professor of the Practice of Marketing and Executive in Residence for the Center for the Business of Health Markus Saba and co-author Hilary Gentile provide a step-by-step formula to uncover the unique needs that drive brand choice in the health and wellness industry. Drawing on their decades of work in launching major pharmaceutical and wellness brands, they outline exactly how you can create a strong, effective plan to launch and market a brand.

Learn More