The Kenan Institute's logo is used on all communications materials. Using it consistently will enhance the perception of our brand.
The minimun space allowed around the Kenan Institute logo should roughly equal the height of the two base/foundation levels of the building as shown. The logo should be sized proportionally and as a group. Do not crop, distort, or remove any elements of the logo. Do not tilt the logo.
Our colors tie in to the UNC and Kenan-Flagler brands, starting with the base Carolina Blue. To ensure a unified brand, it is important to use these colors and these colors only. The complementary orange color should be used sparingly as a call-out (for example - call to action button).
These typefaces are required for use on official University stationery and are suggested for use on other University print publications. If a serif font is required, the recomended UNC standard Libre Baskerville should be used.
For print, the Aileron typeface is preferred. For spreads, a 16pt base line grid should be used.
Images used should represent racial, gender, age and professional diversity.
Videography can engage and tell a story that will stick with someone long after being viewed. When strategically planned and well-produced, video can be one of the most effective ways to reach an audience.
Templates and other best practices for creating print design, websites and other online applications.
SOCIAL MEDIA
Page administrators should post and monitor content regularly. Provide the audience with useful, relevant information. Interested in creating social media page(s) for your affiliated center? A one-on-one, platform-specific consultation is always recommended.
Platforms :