Having joined PepsiCo in 1994, Jeff recently retired as the Global Senior Vice President of Commercial Capabilities. His teams were responsible for accelerating and converting global demand for PepsiCo’s categories through advantaged insights, analytics, pricing, promotion, merchandising, marketing, and execution capabilities. Throughout his career, Jeff has held leadership roles across Brand Marketing, National Sales, Insights, Analytics, Retail Strategy and Global Service Centers. Jeff has deep CPG and Retail experience in North America, and most recently led Commercial teams across approximately twenty key global markets. Prior to PepsiCo and business school, Jeff spent four years in corporate banking with Hibernia National Bank in New Orleans, Louisiana.

Jeff thrives in helping others achieve their personal and professional aspirations. Drawing on his 35-year career, he recently kicked off a passion project in Executive Coaching. His practice focuses on four areas of transformation: 1) Growth, 2) Influence, 3) Communication and 4) Agility. His motivation to serve and enable the growth and development of others.

Jeff is a frequent speaker and contributor to industry and academic events and publications, serves and supports his alma maters and volunteers in his local community. Jeff has a Finance degree from the Price Business School at the University of Oklahoma and an MBA from the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill. Jeff and his wife Lynn live in McKinney, Texas and have two sons.