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Market-Based Solutions to Vital Economic Issues
News & Media
Dec 4, 2019

Institute Insights: Corporate Responsibility and Irresponsibility

Featuring research from Center for Sustainable Enterprise Faculty Director and UNC Kenan-Flagler Business School Assistant Professor Olga Hawn and Carnegie Mellon University Tepper School of Business Assistant Professor Catherine Shea

Does practicing corporate social responsibility (CSR) bestow any benefits on how a firm is perceived by the public? Yes, says a study by Olga Hawn, assistant professor of strategy and entrepreneurship and faculty director of the Center for Sustainable Enterprise at UNC Kenan-Flagler Business School, and Catherine Shea, assistant professor of organizational behavior and theory at Carnegie Mellon University Tepper School of Business. Watch this video to find out more about the link between CSR and a company’s’ reputation for warmth and competence, how perceptions of firms’ exhibition of these characteristics affect CSR rewards and CSI (corporate social irresponsibility) penalties, and how these effects vary from country to country.

Read the full paper, here.


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