Greg Brown and Olga Hawn discuss the rise of B Corporations and entrepreneurs who are using sustainability as a key selling point in this New York Times article.
Founder and Research Director, Institute for Private Capital; Distinguished Professor of Finance and Sarah Graham Kenan Distinguished Scholar, UNC Kenan-Flagler Business School
Associate Professor of Strategy and Entrepreneurship, UNC Kenan-Flagler Business School; Sustainability Distinguished Fellow and Faculty Director, Ackerman Center for Excellence in Sustainability and 2022 Kenan Institute Distinguished Fellow