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Market-Based Solutions to Vital Economic Issues


Kenan Institute 2024 Grand Challenge: Business Resilience
Market-Based Solutions to Vital Economic Issues

William Putsis

Professor of Marketing, UNC Kenan-Flagler Business School and Rethinc. Labs Fellow

William Putsis focuses on the empirical application of game theoretic models of competition, competitive strategy, the marketing of private-label products, new product diffusion and product line strategy, international marketing, advertising and communications research, and sports marketing.

He is the author of Compete Smarter, Not Harder – A Process for Prioritization through Strategic Thinking (John Wiley & Sons, November 2013).

His numerous scholarly articles have been published in top journals, and he serves on the editorial board of Marketing ScienceJournal of MarketingInternational Journal of Research in MarketingReview of Marketing Science and International Journal of Marketing Education. He served as a regular contributor and contributing editor to the Eastern European business journal, Business Tech International.

He has taught in executive non-degree programs for The Boeing Company, Barclays Bank, Royal Bank of Scotland, ABN AMRO, Amcor, British Airways, Baker Hughes International, the U.S. Navy, Matsushita, KONE and Exxon/Mobil.

His consulting clients include The Boeing Company, Morgan Stanley, BASF, Sony Ericsson, Heinz, Dale Earnhardt Incorporated (DEI), Baker Hughes International, McCann-Erickson, Eastman Kodak, DHL Worldwide, Amcor, BBC World Service, Barclays Bank, ABN AMRO, Special Olympics International and British-American Tobacco.

He earned his PhD and MS from Cornell University and his BA from the State University of New York at Binghamton.