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Market-Based Solutions to Vital Economic Issues


Kenan Institute 2022 Annual Theme: Stakeholder Capitalism
Market-Based Solutions to Vital Economic Issues

Claudia Kubowicz Malhotra

Clinical Professor of Marketing, UNC Kenan-Flagler Business School

Claudia Kubowicz Malhotra’s research interests are in the area of issues in consumer behavior.  Specifically, her research focus is on service failures and service recovery strategies, consumer privacy issues, and new product marketing.

She has examined how consumers adopt and use web, mobile and social media technologies with a focus on the evolution and effectiveness of advertising in these contexts.

She received a grant from the Marketing Science Institute, and she is a member of the Association for Consumer Research and the American Marketing Association.

Her work has been published in Communications of the ACM, Journal of Service Research, Journal of Services Marketing and MIT Sloan Management Review.

She teaches courses in brand management, marketing principles and advertising.

Dr. Kubowicz Malhotra received her PhD and MBA from UNC Kenan-Flagler and her BSBA from Georgetown University.