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Market-Based Solutions to Vital Economic Issues


Kenan Institute 2024 Grand Challenge: Business Resilience
Market-Based Solutions to Vital Economic Issues

Dwayne Keith Pigues

Founder & CEO, Luminas Strategy

Dwayne Keith Pigues is an entrepreneur, business advisor, global speaker, board member and author. Pigues is the founder and CEO of Luminas Strategy, a Research Triangle Park company focused on customer-driven growth and innovation. He co-authored “Winning with Customers: A Playbook for B2B” in 2010 (Pigues and Alderman, Wiley & Sons). He also serves as an advisory board member for SpokeHub, a social media and marketing analytics company. Pigues is chairman of the P3T Group, Inc. and serves on the board of directors of the Office of Mortgage Settlement Oversight.

Pigues’ previous positions include senior academic and administrative officer, dean of the school of business and tenured professor of management at North Carolina Central University. Pigues served as an independent director for Prometheus Group, a private-equity backed software company, and was a board member for the Business Marketing Association (BMA) where he was chairman. Pigues is a member of the Executive Leadership Council (ELC) and Sigma Pi Phi Fraternity – Gamma Sigma Boule. While an adjunct faculty member at the UNC Kenan-Flagler Business School, he taught leadership and served as an executive coach for the Leadership Immersion Program — a one-of-a-kind course among top business schools focused on leadership development.

Pigues has held executive positions at Honeywell, CEMEX, ADP and RR Donnelley. He has more than 25 years of experience in marketing, strategic planning and sales leadership in firms ranging from the Fortune 500 to mid-market private-equity backed ventures in a range of industries. He has served in a variety of senior leadership positions, including corporate senior vice president and executive committee member. He began his career in sales & marketing in the information technology industry with IBM and Hewlett Packard.

Black Enterprise Magazine named Pigues as one of its top executives in marketing and advertising in 2011. He was also inducted into the Beta Gamma Sigma International Business Honor Society in 2011. B2B Magazine recognized him as a leading senior marketing practitioner and a member of “Who’s Who in B-to-B” in both 2007 and 2010. He was awarded the Frost & Sullivan Marketing Lifetime Achievement Award in 2007. Pigues’ accomplishments and contributions as a business executive, speaker, thought leader and author have been recognized by Inc. Magazine, Frost & Sullivan, Canadian Marketing Association, Consortium for Graduate Study in Management, BtoB Magazine, Business Marketing Association, American Marketing Association, Yahoo! Finance and CNBC.

He received his MBA from UNC’s Kenan-Flagler Business School, where he participated in an international exchange program at Manchester University’s School of Business in the United Kingdom. He earned a bachelor’s in electrical engineering from Christian Brothers University.