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Market-Based Solutions to Vital Economic Issues


Kenan Institute 2024 Grand Challenge: Business Resilience
Market-Based Solutions to Vital Economic Issues

Kristopher Keller

Assistant Professor of Marketing, UNC Kenan-Flagler Business School

Kristopher Keller studies private label marketing, particularly the transition of private labels into true consumer-packaged goods brands.

His other research interests include retailing, branding, marketing-mix effectiveness and innovation. His work has been published in the Journal of Marketing.

Dr. Keller’s teaching interests include general marketing courses, and specifically marketing channel management, retailing, and marketing models.

He was an AMA-Sheth Foundation Doctoral Consortium Fellow (2015) and received the GfK Market Research Award in 2014) as well as Research Talent Grant from the Dutch Organisation for Scientific Research in 2013.

Prior to joining academia, he founded a small jewelry retail store chain in Frankfurt in 2007 and sold it in 2011.

Dr. Keller received his PhD (cum laude, the highest distinction) from Tilburg University in the Netherlands, where he also earned his research master’s degree in marketing and his master’s in marketing research, both cum laude. He obtained his undergraduate degree in business administration and economics from Goethe University, Frankfurt in Germany.