Research – Frank Hawkins Kenan Institute of Private Enterprise

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Market-Based Solutions to Vital Economic Issues

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Market-Based Solutions to Vital Economic Issues

Research

Sri Balasubramanian, Professor of Marketing

Profile

The Strategic Implications of Switching Costs under Customized Pricing

  • Article

Consumer Behavior Change at the Base of the Pyramid: Bridging the Gap Between For ­Profit and Social Responsibility Strategies

  • Article

Pricing Information Goods: A Strategic Analysis of the Selling and Pay-Per-Use Mechanisms

  • Article

Managing uncertain tasks in technology-intensive project environments: A multi-method study of task closure and capacity management decisions

Return on Engagement Initiatives: A Study of a Business-to Business Mobile App

  • Article

Consumer Forwards: Concept and Empirical Analysis of a Sports Ticket Market

  • Article