Research – Frank Hawkins Kenan Institute of Private Enterprise

Up Next

ki-logo-white
Market-Based Solutions to Vital Economic Issues

SEARCH

ki-logo-white
Market-Based Solutions to Vital Economic Issues

Research

Pranav Jindal, Assistant Professor of Marketing

Profile

The Importance of Price Beliefs in Consumer Search

Perceived vs. Negotiated Discounts – The Role of Advertised Reference Prices under Price Negotiation

  • Working Paper

Reference Dependence and Price Negotiations – The Role of Advertised Reference Prices

  • Working Paper

Within and Across Salesperson Heterogeneity in Negotiated Prices

  • Working Paper

Point-of-Sale Marketing Mix and Brand Performance – The Moderating Role of Retail Format and Brand Type

  • Working Paper

To Bargain or Not to Bargain – ­The Role of Fixed Costs in Price Negotiations

  • Working Paper

The Joint Identification of Utility and Discount Functions From Stated Choice Data: An Application to Durable Goods Adoption

  • Article

Risk Preferences and Demand Drivers of Extended Warranties

  • Article

Marketing Mix Response Across Retail Formats – The Role Of Shopping Trip Types

  • Working Paper

Business ­to ­Business Buying: Challenges and Opportunities

  • Article