Research – Frank Hawkins Kenan Institute of Private Enterprise

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Market-Based Solutions to Vital Economic Issues

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Market-Based Solutions to Vital Economic Issues

Research

Jan-Benedict Steenkamp, Professor of Marketing

Profile

Psychic Distance And Performance Of MNCs During Marketing Crises

  • Article

Branding in the Era of Digital (Dis)intermediation

Price and Advertising Effectiveness over the Business Cycle

  • Article

Global Brand Building In the Digital Age

  • Book Chapter

Diaspora Marketing

  • Magazine Article

Retail Disruptors: The Spectacular Rise And Impact Of the Hard Discounters

  • Book

Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning

  • Article

The Future of the Marketing Department At Business Schools

  • Article

How Global Brands Create Firm Value: The 4V model

  • Article

New Product Success In the Consumer Packaged Goods Industry: A Shopper Marketing Approach

  • Article

Agglomeration As a Driver Of the Volume Of Electronic Word Of Mouth In the Restaurant Industry

  • Article

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

  • Article

The Effectiveness of Contractual and Trust-Based Governance in Strategic Alliances under Behavioral and Environmental Uncertainty

  • Article