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Market-Based Solutions to Vital Economic Issues
Research
Nov 1, 2015

Creative Contributory Contests to Spur Innovation in Sexual Health: 2 Cases and a Guide for Implementation

Abstract

Sexual health campaigns are often designed “top-down” by public health experts, failing to engage key populations. Using the power of crowdsourcing to shape a “bottom-up” approach, this note describes 2 creative contributory contests to enhance sexual health campaigns. We provide guidance for designing creative contributory contests to improve HIV and other sexually transmitted disease testing.


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