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Market-Based Solutions to Vital Economic Issues

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Market-Based Solutions to Vital Economic Issues
Research
Jun 24, 2015

Trends in Business Markets

Abstract

While commerce between firms, i.e., business or B2B markets is roughly comparable in monetary terms to the commerce between firms and consumers (B2C), the volume of high-quality academic research devoted to issues in B2B pales in comparison to that focused on B2C.1 Our goal with this special issue is a focus on important new research in this understudied domain.

 


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