Distinguished Fellow Christine Moorman leverages data from The CMO Survey to uncover the view of marketplace threats and resilience strategies from the perspective of actual managers as part of our 2024 Grand Challenge.
Please join us for a talk by Christine Moorman, a Kenan Institute Distinguished Fellow, who will focus on the importance of resilience in marketing, sharing how organizations can effectively navigate challenges and adapt to changing market conditions to maintain their competitive edge.
With a growing emphasis on prioritizing user privacy and data protection, says UNC Kenan-Flagler’s Longxiu Tian, information collected directly from customers becomes the key to solving the puzzle of personalization and accurate targeting for marketers.
Longxiu Tian, UNC Kenan-Flagler assistant professor of marketing, shares his expertise in resilient business strategies and his perspective on firms' attempts to build trust and profitability with innovative consumer data management strategies.
Fayetteville State University Chancellor and CEO Darrell T. Allison, Fayetteville-Cumberland Regional Entrepreneur and Business Hub Director Tamara Martin and others talk about how the hub has affected the region's economy.