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Research
Sep 14, 2014

The Opportunity Paradox

Abstract

Experimentation, iteration and improvisational change are all the rage in today’s dynamic business environments. But when evaluating new business opportunities, there’s a paradoxical tension between strategic focus and flexibility that can define or break your business.

Citation

Bingham, C., Furr, N., & Eisenhardt, K. (2014). The opportunity paradox. Mit Sloan Management Review, 56(1), 29-29.


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