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Market-Based Solutions to Vital Economic Issues

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Market-Based Solutions to Vital Economic Issues
Research
Sep 14, 2014

The Opportunity Paradox

Abstract

Experimentation, iteration and improvisational change are all the rage in today’s dynamic business environments. But when evaluating new business opportunities, there’s a paradoxical tension between strategic focus and flexibility that can define or break your business.

Citation

Bingham, C., Furr, N., & Eisenhardt, K. (2014). The opportunity paradox. Mit Sloan Management Review, 56(1), 29-29.


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