Fireside Chats are a continuing series of talks hosted by Launch Chapel Hill and the Eship Center. These are real talks with real entrepreneurs: the good, the bad and the ugly of their entrepreneurial journey thus far, not just the shiny success stories. In our second chat, we feature the superstar-sister-founder-team: Niki and Ritika Shamdasani of Sani, a South Asian-inspired fashion brand. The sisters launched Sani in 2017 to create the outfits and shopping experience they always wished they could find for cultural clothing. That mission has led to a first-of-its-kind partnership with Rent the Runway, features in Business Insider, NBC and Good Morning America, and a loyal following of 70,000 on TikTok.
Callie Brauel, UNC Entrepreneurship Center Director of Marketing Callie_Brauel@kenan-flagler.unc.edu