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Kenan Institute 2024 Grand Challenge: Business Resilience
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Market-Based Solutions to Vital Economic Issues

Technology, Innovation & Strategy

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Are divestitures really just the “flip side” of acquisitions? Both divestiture and acquisition are important processes for firm scope change. Frequently, these processes are considered to be “two sides of the same coin” wherein a divestiture is simply an acquisition performed “in reverse.” In contrast to this perspective, the authors submit that these two corporate strategic processes have fundamental differences in their motivations, implementation, and ramifications.

The U.S. Supreme Court is expected to strike down the “Chevron deference,” a legal doctrine that grants regulatory agencies authority in interpreting statutes. This decision could significantly alter the regulatory landscape, creating uncertainty for businesses.

As a once-orderly world grows messier in the post-pandemic era, UNC Kenan-Flagler's Christian Lundblad discusses how business leaders must give more thought to low-probability, high-impact events.

Heuristics play an important role in organizational decision-making. Although management and organizational scholars have contributed significantly to our understanding of heuristics in organizations over the past seven decades, the literature has become fragmented over time. Three parallel streams of research—(1) heuristics and biases, (2) fast-and-frugal heuristics, and (3) simple rule heuristics—have emerged with somewhat conflicting views on the origins, use, and implications of heuristics.

The EHR revolution has significantly transformed healthcare work and the flow of information, but it hasn't come without costs, measured in increased administrative burden and the accompanying stress for healthcare professionals. Can generative AI help?

Business Resilience
Business Resilience

As the unexpected increasingly becomes part of the everyday, Kenan Institute Distinguished Fellow Kathleen M. Sutcliffe discusses the capabilities and processes that allow organizations to face their moments of truth with resilience.

This study builds on the knowledge spillover theory of entrepreneurship to examine the factors that influence the decision of latent entrepreneurs to move from opportunity recognition to opportunity exploitation and emergent entrepreneurship.

With a growing emphasis on prioritizing user privacy and data protection, says UNC Kenan-Flagler’s Longxiu Tian, information collected directly from customers becomes the key to solving the puzzle of personalization and accurate targeting for marketers.

Past research in operations management and marketing on inventory levels and product variety has predominantly focused on their effects on brand performance indicators, such as sales and market share, while overlooking the influence on consumers’ perceptions of brands. Brand perceptions, encompassing reputation, quality, credibility, and emotional associations, go beyond typical revenue metrics and offer foresight into a brand’s future performance. Hence, understanding the effects of inventory and product variety on brand perceptions is crucial, and that constitutes the main contribution of this paper.

Kenan Institute Distinguished Fellow Kathleen Sutcliffe of Johns Hopkins University discusses adventure racing and how it ties into our 2024 Grand Challenge, Business Resilience.

Longxiu Tian, UNC Kenan-Flagler assistant professor of marketing, shares his expertise in customer strategies and his perspective on firms' attempts to build trust and profitability with innovative consumer data management strategies.

This article examines the role of Generative Artificial Intelligence (GenAI) in the context of marketing education, highlighting its substantial impact on the field. The study is based on an analysis of how GenAI, particularly through the use of Large Language Models (LLMs), functions. We detail the operational mechanisms of LLMs, their training methods, performance across various metrics, and the techniques for engaging with them via prompt engineering.