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Market-Based Solutions to Vital Economic Issues

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Kenan Institute 2024 Grand Challenge: Business Resilience
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Market-Based Solutions to Vital Economic Issues

Brooke Capps-Yaroni

Director of External Affairs

Driven by a desire to find economic strategies and tools to help markets of all sizes thrive, Brooke leads communications and marketing for the institute, including strategic planning, media relations, branding and events.

She previously served as the chief of staff to the former CEO of Mastercard after several years leading strategic engagement, thought leadership and executive communications for that company. She also ran her own strategy consultancy and was an adjunct associate professor at the NYU Robert F. Wagner School of Public Service, a vice president of global communications and creative services at several marketing agencies, and a reporter for Advertising Age.

Brooke holds a Master of Arts in media studies from the Schools of Public Engagement at The New School and a Bachelor of Arts in sociology and anthropology from Middlebury College.