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Market-Based Solutions to Vital Economic Issues


Kenan Institute 2022 Annual Theme: Stakeholder Capitalism
Market-Based Solutions to Vital Economic Issues

Daniel Ringel

Assistant Professor of Marketing

Daniel Ringel is a quantitative modeler interested in creating managerial insights in large markets. His research is focused on the application of leading-edge, cross-discipline methodology to contemporary, empirical marketing problems.

His research interests include competitive analysis, visualization and clustering methods, big data problems, marketing engineering and digital markets. He seeks to provide firms with better means for segmentation, targeting and positioning in large markets.

Dr. Ringel worked for more than 10 years in management consulting with a strong focus on marketing, e-commerce, product development and information technology.

He founded and served as the director of a retail and wholesale business in the hobby industry with own brands and product lines as well as production in China.

He received his PhD in marketing from Goethe-University Frankfurt, where he also earned his MBA in alliance with Duke University. He earned his BA in business and economics from Baden-Württemberg Cooperative State University.