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Market-Based Solutions to Vital Economic Issues


Kenan Institute 2024 Grand Challenge: Business Resilience
Market-Based Solutions to Vital Economic Issues

Isaac Dinner

Assistant Professor of Marketing

Isaac Dinner´s research interests lie in using quantitative models to value marketing communications with customers and financial markets.

His research projects include the value implications of corporate branding in mergers, valuing corporate level marketing spending, measuring online-offline advertising effects, and the role of non-financial information in communicating with the financial markets.

Harvard Business Review, the Journal of Experimental Psychology: Applied and the Journal of Marketing Research have published his work.

Before joining UNC Kenan-Flagler, Dr. Dinner served on the faculty of IE Business School in Madrid.

Prior to his academic career he worked at the National Bureau of Economic Research, Cushman & Wakefield, and Donaldson, Lufkin and Jenrette.

Dr. Dinner received his PhD in marketing from Columbia University’s Columbia Business School, his MA in statistics from Columbia’s Graduate School of Arts and Sciences, and his SB in mathematics from the Massachusetts Institute of Technology.