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Market-Based Solutions to Vital Economic Issues


Kenan Institute 2024 Grand Challenge: Business Resilience
Market-Based Solutions to Vital Economic Issues

Michelle Rogan

Associate Professor of Strategy and Entrepreneurship

Michelle Rogan’s research centers on corporate entrepreneurship. She focuses on acquisitions of social capital – such as how firms use acquisitions of target firms to gain valuable inter-organizational relationships to customers, suppliers and other business partners in the advertising industry.

She is investigating the effect of competition among clients of advertising firms on the formation of new advertising agencies both within and outside of existing advertising holding companies. In the consulting industry, Dr. Rogan is exploring how ownership rights to inter-organizational relationships affect new business development in established firms.

Dr. Rogan’s research has been published in Administrative Science QuarterlyAcademy of Management JournalOrganization ScienceManagement Science and Annual Review of Sociology. 

She joined UNC Kenan-Flagler from INSEAD.

Prior to her doctoral studies, she worked as a management consultant at Accenture in San Francisco where she was involved in the implementation of large-scale change initiatives including corporate entrepreneurship efforts in global technology firms. The focus of her client work involved the mobilization of sponsorship networks to support corporate renewal efforts in these firms as well as the design and implementation of firm-wide training programs.

Dr. Rogan received her PhD in strategic and international management from London Business School and an undergraduate degree in psychology from Yale University.