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Market-Based Solutions to Vital Economic Issues


Kenan Institute 2024 Grand Challenge: Business Resilience
Market-Based Solutions to Vital Economic Issues

Pranav Jindal

Assistant Professor of Marketing

Pranav Jindal studies quantitative marketing and empirical industrial organization with a focus on pricing, product insurance, consumer beliefs and inter-temporal preferences.

His research has been published in journals such as Marketing Science and Quantitative Marketing and Economics. He has received research grants from the Marketing Science Institute, Institute for Study of Business Markets and Smeal College of Business at the Pennsylvania State University. He serves as a referee for several top journals in marketing and economics.

Dr. Jindal’s teaching interests focus on using quantitative and analytical tools to understand consumer behavior, and derive managerially relevant insights and practices for firms, especially in topics such as marketing research, pricing strategies and big data analytics.

Before he began his academic career, Dr. Jindal worked at AbsolutData Research and Analytics. He led projects on designing and analyzing surveys and implementing consumer analytics studies, and was responsible for recruiting and training.

He received his PhD and MBA in marketing from the University of Chicago Booth School of Business and a B. Tech in industrial and production engineering from the Indian Institute of Technology.