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Kenan Institute 2024 Grand Challenge: Business Resilience
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Market-Based Solutions to Vital Economic Issues
Research
Nov 15, 2019

Building Industries By Building Knowledge: Uncertainty Reduction Over Industry Milestones

Abstract

Scholars have long been interested in new industry emergence, highlighting that it could often be impeded by uncertainty across four dimensions: technology, demand, ecosystem, and institutions. Building on the insight that uncertainty stems from partial knowledge, we develop a conceptual framework that utilizes a temporal and a process perspective for knowledge generation and aggregation. Industry emergence through key milestones—commercialization, firm takeoff and sales takeoff—is made possible by micro level processes where diverse actors engage in knowledge generation within and across uncertainty dimensions, and macro level aggregation processes with appending, competitive, and collective mechanisms at play. Our conceptual framework integrates across disciplinary perspectives to shed light on both the development of an industry’s market structure for future growth, and the bottlenecks that may delay or even impede industries from emergence.

Note: Research papers posted on SSRN, including any findings, may differ from the final version chosen for publication in academic journals.


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