Research
Sep 21, 2020
Logistics Performance, Ratings, and its impact on Customer Purchasing Behavior and Sales in E-commerce Platforms
Abstract
We examine the impact of logistics performance metrics such as delivery time, and customer’s requested delivery speed on logistics service ratings and third-party sellers’ sales on an e-commerce platform.
Note: Research papers posted on SSRN, including any findings, may differ from the final version chosen for publication in academic journals.
Learn more at:
https://kenaninstitute.unc.edu/publication/logistics-performance-ratings-and-its-impact-on-customer-purchasing-behavior-and-sales-in-e-commerce-platforms/
https://kenaninstitute.unc.edu/publication/logistics-performance-ratings-and-its-impact-on-customer-purchasing-behavior-and-sales-in-e-commerce-platforms/
