Multinational corporations (MNCs) are adopting increasingly diverse and complex marketing channels to sell their products worldwide. They strive to manage channels that confront diverse demands from headquarters, foreign subsidiaries, and local partners as well as complex market environments.
A $2 million grant from the Truist Foundation will fund the Anchor Institutions Create Economic Resilience program or AICER, housed at CREATE, an economic development center at UNC Kenan-Flagler Business School's Frank Hawkins Kenan Institute of Private Enterprise.
Twice each year, NCGrowth showcases its clients, recent projects and upcoming work in a unique place. On Dec. 13, the North Carolina Zoo in Asheboro hosted the event. Attendees learned about Asheboro, Randolph County and the broader Triad economy, and recent NCGrowth projects – and got to visit with some of the zoo’s animal inhabitants.
The year 2019 has seen a multitude of events unprecedented in recent history. A crippling polar vortex followed by a destructive heatwave. Debate over blockchain and 5G permeating board rooms and Capitol Hill. The raging U.S.-China trade war. How do major global events like these affect those of us watching from the sidelines?
A women-owned food hub for local pasture-raised meat farmers and an advisor for an energy and utility industry management consulting firm are the recipients of the 2019 UNC Sustainability Awards, presented Sept. 5 at the North Carolina Botanical Garden in Chapel Hill.
Scholars are increasingly recognizing that allyship affects allies themselves. Although existing scholarship covers a multitude of constructs, most of the literature focuses on social evaluations and their effects on allyship persistence. We posit that the dual focus on social evaluations and allyship persistence has limited the theoretical insights and applied relevance of scholarship on the consequences of allyship for allies.
Please join us for an exclusive conversation with Sharecare Co-founder, Chairman and CEO Jeff Arnold on Friday, Nov. 8. The event takes place in the Koury Auditorium and is part of the Dean’s Speaker Series, hosted by Kenan-Flagler Business School Dean Doug Shackelford.
The Eship Center's second Luminary talk highlights Mary Grove who brings nearly two decades of leadership experience in technology, early-stage investing and startup ecosystem growth
Please join us for an exclusive conversation with Andreessen Horowitz Managing Partner Scott Kupor on Monday, Oct. 21 from 4–5 p.m. The event is part of the Dean’s Speaker Series, hosted by Kenan-Flagler Business School Dean Doug Shackelford.
Conquering these youth challenges will get us a little closer to realizing Dr. King’s dream.
Crowdsourcing has been used to spur innovation and increase community engagement in public health programmes. Crowdsourcing is the process of giving individual tasks to a large group, often involving open contests and enabled through multisectoral partnerships. Here we describe one crowdsourced video intervention in which a video promoting condom use is produced through an open contest. The aim of this study is to determine whether a crowdsourced intervention is as effective as a social marketing intervention in promoting condom use among high-risk men who have sex with men (MSM) and transgender male-to-female (TG) in China.
From the perspective of customers, there are two types of counterfeit products: deceptive and non-deceptive counterfeits. In the case of non-deceptive counterfeits, a customer can distinguish between a genuine article and a counterfeit version; she may still buy the counterfeit item because she cannot afford the genuine product. In contrast, the customer cannot differentiate a deceptive counterfeit item from the genuine product before buying it. Both types of counterfeits negatively affect a manufacturer’s profit and brand.
Counterfeiting is a severe problem with significant economic impact that can negatively affect a manufacturer's profit and brand. However, blockchain-based solutions can help customers make informed purchasing decisions.
Introduction If employing a strategy map makes it sound as if you’re heading out on a trip, that’s because in many ways it’s exactly what you’re doing. To successfully lead...
The Kenan Institute of Private Enterprise welcomed Key Square Group Founder, CEO and CIO Scott Bessent on Wednesday, March 7, to have lunch with its Kenan Scholars and field questions about hedge fund management, economics education and starting an investment career.
We investigate how auditor alignment, i.e. parent and subsidiary are audited by auditors from the same audit firm network, affects the quality of the internal information environment of groups and their subsidiaries decision making and performance management processes. We predict that auditor alignment improves internal information quality via better information coordination across the group, and via lower internal information asymmetry between parent and subsidiaries.
With the upcoming November election and calls by President Trump for 1 or more vaccines for coronavirus disease 2019 (COVID-19) to be ready before the end of the year, if not by the election, many have started to wonder whether the US Food and Drug Administration (FDA) can withstand this type of political pressure.
UNC Kenan-Flagler Energy Center Director Stephen Arbogast discusses the power of carbon taxes to accomplish several goals for energy producers and consumers alike.
Taming the rising costs of prescription drugs has been a focus of U.S. healthcare reform for the past decade. High drug prices limit patient access while also contributing to higher overall healthcare costs. Recently, issues of how drug list prices are set, who reaps the benefits, and how those costs are passed on to patients have come under increased scrutiny.
The case study "Electronic Financial-Advisor for Tech Savvy" (EFforTS, or Efforts) examines a Robo-Advisor start-up based in Raleigh, North Carolina, founded by tech-industry entrepreneurs. Efforts developed an algorithm-based online investment platform tailored for technology professionals, gaining attention through successful social media marketing.