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Jun 6, 2024
Marketing at a Crossroads, Part II: Personalization vs. Privacy and the Rise of First-Party Data
Business Resilience
With a growing emphasis on prioritizing user privacy and data protection, says UNC Kenan-Flagler’s Longxiu Tian, information collected directly from customers becomes the key to solving the puzzle of personalization and accurate targeting for marketers.
Business Resilience
Longxiu Tian, UNC Kenan-Flagler assistant professor of marketing, shares his expertise in resilient business strategies and his perspective on firms' attempts to build trust and profitability with innovative consumer data management strategies.
Apr 1, 2021
AI and Organizational Strategy
Business Resilience
Corporate executives have begun to glimpse the strategic value of incorporating artificial intelligence as an “employee” within their organization. In this Kenan Insight, we explore a framework that outlines the critical elements for harnessing the potential of human-AI working relationships.
A panel of experts convened by UNC Kenan-Flagler Business School and its affiliated Kenan Institute of Private Enterprise will be offering a press briefing via webinar on re-starting the economy following the COVID-19 pandemic. Join Tuesday, June 16, at 11 a.m. EDT.
Join part two of our two-part discussion on data privacy as we examine the integration and privacy concerns presented by contact tracing. The conversation will explore how current data protections laws address the issue, and will cover potential regulatory changes we might see in response to the current crisis.
Join part one of our two-part discussion on data privacy as we examine the integration and privacy concerns presented by contact tracing. The conversation will explore how current data protections laws address the issue, and will cover potential regulatory changes we might see in response to the current crisis.
We are now in the age of Big, and, seemingly, ever Bigger Data. The current public discussion focuses on the avalanche of data, due to fact that nearly all written (and other) materials are now available in a digital format, which simplifies their accessibility, extraction, classification, and analysis. Even more so, the adoptions of online digital platforms create new and ever-larger data quantities every day. While created for other purposes the potential for scientific socio-economic research appears simultaneously extremely promising and extremely uncertain – very much like answers in search of good questions.
Business Resilience and Risk Management: The Change Healthcare Cyberattack
A February cyberattack targeting Change Healthcare resulted in the most extensive healthcare data breach to date, raising questions about industrywide risk management and regulation.