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Kenan Institute 2024 Grand Challenge: Business Resilience
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Market-Based Solutions to Vital Economic Issues

How Can Retail Survive COVID-19?

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Commercial real estate is a major asset class, with an estimated value of more than $12 trillion in the U.S. alone. But the stay-at-home orders and business closures precipitated by the COVID-19 pandemic have the potential to negatively – and disastrously – affect commercial properties. What will the short- and long-term impacts be, which types of properties will be hardest hit and what policies can be put in place to help stem the tide of losses? UNC Kenan-Flagler Business School Professor and Leonard W. Wood Center for Real Estate Studies Faculty Advisor Andra Ghent and her colleagues examine these issues in this week’s Kenan Insight. This briefing features Leonard W. Wood Center for Real Estate Studies Faculty Advisor Andra Ghent, UNC Kenan-Flagler Business School Professors Katrijn Gielens and Adam Merserea, and Pension Real Estate Association Research Director Greg MacKinnon.

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