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Market-Based Solutions to Vital Economic Issues

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Market-Based Solutions to Vital Economic Issues

Institute Insights: Blockchain Adoption for Combating Deceptive Counterfeits

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Counterfeiting is a severe problem with significant economic impact that can negatively affect a manufacturer's profit and brand. UNC Kenan-Flagler Business School Professor of Operations Jay Swaminathan explains how his co-authored research on blockchain-based solutions may help customers identify the deception.

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