Food retail is facing massive challenges at the hands of the COVID-19 crisis and the response has led to an acceleration in the shift to go digital. Grocers are leaning strongly into online sales and producers are using new technology to become more nimble when it comes to whom they supply and how they get to market. Join our retail faculty and industry experts as they discuss the development of new online platforms and delivery options, the management of supplier relationships, evolving customer demand and expectations and changing personnel needs and safety. Moderator: Bill Putsis, Professor of Marketing, UNC Kenan-Flagler Business School Panelists: Kristopher Keller, Assistant Professor of Marketing, UNC Kenan-Flagler Business School Jody Kalmbach, Group Vice President of Product Experience, Kroger Mark Baum, Chief Collaboration Officer & Senior Vice President of Industry Relations at FMI, Food Industry Association