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Market-Based Solutions to Vital Economic Issues


Kenan Institute 2024 Grand Challenge: Business Resilience
Market-Based Solutions to Vital Economic Issues

Katrijn Gielens

Professor of Marketing and Sarah Graham Kenan Scholar, UNC Kenan-Flagler Business School

Katrijn Gielens is an internationally recognized expert in the areas of international retailing and product innovation.

The International Journal of Research in Marketing (IJRM), Journal of Marketing, and Journal of Consumer Research have published her research. She has won twice the prestigious IJRM Best Article Award.

Dr. Gielens teaches courses in international retail management and econometric and market response models. Before she joined UNC Kenan-Flagler, she served on the faculty of the RSM Erasmus University, one of UNC Kenan-Flagler’s OneMBA partners, and Tilburg University.

She serves on the strategy team of AiMark, a global center studying key marketing strategy issues, which brings together academics around the world, two of the top-four market research agencies, and brand manufacturers.

She received her PhD in marketing from Catholic University Leuven. She also received her MS in applied economics and a degree in applied economic science, both summa cum laude, from Catholic University Leuven.