Abstract

As a magnet for both population and employment growth, North Carolina has a propitious opportunity to create an inclusive and equitable entrepreneurial and small business ecosystem to support the state’s newfound prosperity. Leveraging qualitative insights from key informant interviews with government officials, community leaders, and minority entrepreneurs in one of the state’s hot spots for growth, we outline the major parameters of a place-based approach to creating an inclusive entrepreneurship and small business ecosystem that generates shared prosperity, eliminating in the process longstanding inequities in community economic development in the state.

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• Keyword(s):
• DEI 10
• demographics 10
• minority and women owned businesses 12
• small business 56
• social entrepreneurship 8

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