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Market-Based Solutions to Vital Economic Issues
Research
Jul 1, 2013

O Sole Mio: An Experimental Analysis of Weather and Risk Attitudes in Financial Decisions

Abstract

While weather has been shown to affect financial markets and financial decision making, a still open question is the channel through which such influence is exerted. By employing a multiple price list method, this paper provides direct experimental evidence that sunshine and good weather promote risk taking behavior. This effect is present whether relying on objective measures of meteorological conditions or subjective weather assessments. Finally, employing a psychological test, we find evidence that weather may affect individual risk tolerance through its effect on mood.

Note: Research papers posted on SSRN, including any findings, may differ from the final version chosen for publication in academic journals.


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