Research – Frank Hawkins Kenan Institute of Private Enterprise

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Market-Based Solutions to Vital Economic Issues

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Market-Based Solutions to Vital Economic Issues

Research

Tarun Kushwaha, Associate Professor of Marketing

Profile

Field Experiment on the Profit Implications of Merchants’ Discretionary Power to Override Data- Driven Decision-Making Tools

  • Working Paper

In Brands We Trust? A Multicategory, Multicountry Investigation Of Sensitivity Of Consumers’ Trust In Brands To Marketing-Mix Activities

  • Article

Marketing Agility: Conceptualization, Research Propositions, and a Research Agenda

  • Working Paper

How Does Web Personalization Create Value? Lower Cash Flow Volatility or Enhanced Cash Flows

  • Article

The Differential Impact of NPD Make/Buy Choices on Immediate and Future Product Quality: Insights from the Automobile Industry

  • Article

Psychic Distance And Performance Of MNCs During Marketing Crises

  • Article