Research – Frank Hawkins Kenan Institute of Private Enterprise

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Market-Based Solutions to Vital Economic Issues

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Market-Based Solutions to Vital Economic Issues

Research

Sri Venkataraman, Associate Professor of Marketing

Profile

Omnichannel Marketing: The Challenge Of Data-Integrity

  • Working Paper

Price Reactions to Rivals’ Local Channel Exits

  • Article

Impact of Competition on Product Decisions: Movie Choices of Exhibitors

  • Article

An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications

  • Article

Blogs, Advertising, and Local-Market Movie Box Office Performance

  • Article

Media Multiplexing Behavior: Implications for Targeting and Media Planning

  • Article

Indirect Costs of Financial Distress in Durable Goods Industries: The Case of Auto Manufacturers

  • Article

Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors

Predicting the Consequences of Marketing Policy Changes: A New Data Enrichment Method with Competitive Reactions

  • Article