Research – Frank Hawkins Kenan Institute of Private Enterprise

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Market-Based Solutions to Vital Economic Issues

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Market-Based Solutions to Vital Economic Issues

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Valarie Zeithaml, David S. Van Pelt Family Distinguished Professor of Marketing, UNC Kenan-Flagler Business School

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Cost-Effective Service Excellence: Developing a Conceptual Framework

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A Theories-in-Use Approach to Building Marketing Theory