As healthcare costs continue to rise, many Americans are looking to artificial intelligence to provide cost-reducing solutions. At the 13th annual UNC Business of Healthcare Conference, a panel of experts separated the AI hype from reality in a discussion of the limitations, risks and ethical questions surrounding AI solutions in healthcare.
This article examines the role of Generative Artificial Intelligence (GenAI) in the context of marketing education, highlighting its substantial impact on the field. The study is based on an analysis of how GenAI, particularly through the use of Large Language Models (LLMs), functions. We detail the operational mechanisms of LLMs, their training methods, performance across various metrics, and the techniques for engaging with them via prompt engineering.
Artificial intelligence was a major topic of conversation at the Frontiers of Business Conference on October 10. See how speakers and panelists think the technology will change the future of business.
...November. Selection Criteria The Kenan Scholars Program seeks candidates with exceptional potential for success who exhibit: Academic excellence Strong interest in research Excellent critical thinking skills Strong leadership potential Superior...
Major strides have been taken in recent years to push toward more sustainable investing practices, yet it remains to be seen if such initiatives are actually meeting their goals. In this Kenan Insight, we look at the challenges of both implementing and measuring the effectiveness of social entrepreneurship and impact investing.
Kenan Institute Chief Economist Gerald Cohen discusses the power of productivity and what that means for the U.S. economy.
Longxiu Tian, UNC Kenan-Flagler assistant professor of marketing, shares his expertise in resilient business strategies and his perspective on firms' attempts to build trust and profitability with innovative consumer data management strategies.
In just eight years, 20 percent of all North Carolinians will be 65 or older. Nationwide there are now more Americans in the 65-plus age group than at any other time in U.S. history – with those 85 and older the fastest-growing segment. The Frank H. Kenan Institute of Private Enterprise will shine light on the implications of this demographic shift at the "Business of Health Care: Adapting to an Aging Economy conference" on Oct. 27 at the Kenan Center in Chapel Hill.
This article examines the development of university technology transfer operations at the Research Triangle region’s three universities.
Reactions from Wall Street and Main Street to how a company addresses – or doesn’t address – issues of gender inequality and sexual harassment affect social media sentiment, brand equity and market value, new research shows.
Developing measures to improve the traceability of contaminated food products across the supply chain is one of the key provisions of the 2011 FDA Food Safety Modernization Act (FSMA). In the event of a recall, FSMA requires companies to provide information about their immediate suppliers and customers—what is referred to as “one step forward” and “one step backward” traceability.
The purpose of this paper is to provide insightful advice that can improve the practice of using consumers’ pre-launch awareness and preference (AP) changes to predict the sales of new movies.
Since 1965, average idiosyncratic risk (IR) has never been lower than in recent years. In contrast to the high IR in the late 1990s that has drawn considerable attention in the literature, average market-model IR is 44% lower in 2013-2017 than in 1996-2000. Macroeconomic variables help explain why IR is lower, but using only macroeconomic variables leads to large prediction errors compared to using only firm-level variables. As a result of the dramatic change in the number and composition of listed firms since the late 1990s, listed firms are larger and older. Larger and older firms have lower idiosyncratic risk. Models that use firm char-acteristics to predict firm-level idiosyncratic risk estimated over 1963-2012 can largely or completely ex-plain why IR is low over 2013-2017. The same changes that bring about historically low IR lead to unusu-ally high market-model R-squareds.
Defined benefit (DB) pension plans of both U.S. and European companies are significantly underfunded because of the low interest rate environment and prior decisions to invest heavily in equities. Additional contributions and the recovery of stock markets since the end of the crisis have helped a bit but pension underfunding remains significant.
Modeling consumer heterogeneity helps practitioners understand market structures and devise effective marketing strategies. In this research we study finite mixture specifications for modeling consumer heterogeneity where each regression coefficient has its own finite mixture, that is, an attribute finite mixture model.
Professional psychologists are increasingly encouraged to document and evaluate the quality of the treatment they provide. However, there is a significant gap in knowledge about the extent to which extant definitions of treatment quality converge with patient perceptions. The primary goal of this study was to examine how adolescent substance users (ASU) and their caregivers perceive treatment quality.
September 13 will mark six months since U.S. President Donald Trump declared a national state of emergency in response to the COVID-19 a national pandemic. And here in North Carolina, Governor Roy Cooper announced last week that the state will transition to “Phase 2.5,” with further easing of restrictions on certain places and types of activities including mass gatherings, playgrounds and gyms, but with other restrictions – such as those on bars and entertainment venues – remaining in place. It seems like a good time to take stock of where we’ve been, where we are now and what lies ahead.
Much attention is being focused on energy supply security issues, especially for European oil and gas supplies. The latest Russian decision to halt natural gas sales to Poland and Bulgaria has reinforced that continent’s awareness of the perils of unreliable suppliers. Europe’s short-term focus is on sanctioning Russia and then backfilling the forgone oil and gas from other sources.
Kenan Institute Distinguished Fellow John Haltiwanger of the University of Maryland sees the growth in startups and remote work as especially benefiting the South and the areas around urban downtowns.