Up Next

Market-Based Solutions to Vital Economic Issues


Kenan Institute 2024 Grand Challenge: Business Resilience
Market-Based Solutions to Vital Economic Issues



This article examines the role of Generative Artificial Intelligence (GenAI) in the context of marketing education, highlighting its substantial impact on the field. The study is based on an analysis of how GenAI, particularly through the use of Large Language Models (LLMs), functions. We detail the operational mechanisms of LLMs, their training methods, performance across various metrics, and the techniques for engaging with them via prompt engineering.

Building resiliency is essential for managing today's distinct risks, yet how do businesses develop the agility and adaptability that would make them more resilient? That's the focus of the 2024 Kenan Institute Grand Challenge.

As healthcare costs continue to rise, many Americans are looking to artificial intelligence to provide cost-reducing solutions. At the 13th annual UNC Business of Healthcare Conference, a panel of experts separated the AI hype from reality in a discussion of the limitations, risks and ethical questions surrounding AI solutions in healthcare.

The advent of artificial intelligence (AI) tools necessitates the development of human skills that allow workers to use these new technologies to create value that AI tools cannot on their own.

Research from UNC Kenan-Flagler Finance Professor Eric Ghysels attaches explicit costs to a model’s classification errors, in this case concerning pretrial detention decisions, avoiding the one-size-fits-all symmetrical cost function of traditional machine learning.

ChatGPT and other generative AI programs can replicate much of the work performed across the knowledge worker class. This gives us a glimpse of what ever-more-powerful AI tools might be able to do, which is both exciting and, to say the least, unsettling.

A panel of industry and academic leaders discusses what ever-more-powerful generative artificial intelligence tools might be able to do.

As generative AI tools embed themselves into everyday society, all of us are trying to understand their short- and long-term impact on organizations. The Technology Applications and Implications Model can help.

UNC Kenan-Flagler Business School Professor Mark McNeilly discusses how ChatGPT and other AI tools will change the workplace - as well as how workers can best prepare themselves for these changes.

Fueled by the widespread adoption of algorithms and artificial intelligence (AI), the use of chatbots has become increasingly popular in various business contexts. In this paper, we study how to effectively and appropriately use chatbots in logistics, particularly in dispatching freights automatically.

AI. CRISPR. mRNA. Key components of the rapidly expanding alphabet soup of technologies driving a boom in healthcare innovation. In this Kenan Insight, we explore why the 2021 Trends in Entrepreneurship Report names emerging technology in the healthcare industry as a key trend, along with some of the challenges that come with fast-moving technological advancements.

A large body of social science evidence indicates that objective, reliable and valid risk assessment instruments are more accurate in evaluating risk than professional human judgements alone. In the world of pretrial detention, where more than 10 million people are jailed each year in the United States after arrest, pretrial risk assessment tools may provide a more efficient, transparent and fairer basis for making assessments than having a judge quickly scan documents detailing the defendant’s prior record and current charges and make a decision in mere minutes. However, these assessments will retain any bias present in the data used by criminal justice agencies.