Just when you think you have settled on the right strategy, you may need to change. By understanding the particular circumstances and forces shaping your company’s competitive environment, you can choose the most appropriate strategic framework.
Bingham, C. B., Eisenhardt, K. M., & Furr, N. R. (2011). Which strategy when? MIT Sloan Management Review, 53(1), 71-78.
Professor of Strategy and Entrepreneurship, Phillip Hettleman Distinguished Scholar and Area Chair of Strategy and Entrepreneurship, UNC Kenan-Flagler Business School