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— The rise of crowdsourcing platforms as a potential source for innovative ideas presents a challenge: How do you attract contributors to work on your particular problem?1 Past research has demonstrated the importance of well-crafted problem statements as a means to attract more innovative solutions. But what really goes into a problem statement that engages the crowd? Do the statements that attract a large number of proposed ideas share common elements?

• KEYWORD(S):
• strategy and entrepreneurship