Research – Frank Hawkins Kenan Institute of Private Enterprise

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Market-Based Solutions to Vital Economic Issues

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Market-Based Solutions to Vital Economic Issues

Research

Isaac Dinner, Assistant Professor of Marketing

Profile

The Ripple Effect of Firm-Generated Content for New Movie Releases

  • Working Paper

The Impact of Mobile App Usage on Consumer Purchase Behavior

  • Working Paper

A Fairly Mechanical Method for Policy Innovation

  • Magazine Article

The Unappreciated Value of Marketing: The Moderating Role of Changes in Marketing and R&D Spending on Valuation of Earnings Reports

  • Working Paper

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising

  • Article