This article examines the role of Generative Artificial Intelligence (GenAI) in the context of marketing education, highlighting its substantial impact on the field. The study is based on an analysis of how GenAI, particularly through the use of Large Language Models (LLMs), functions. We detail the operational mechanisms of LLMs, their training methods, performance across various metrics, and the techniques for engaging with them via prompt engineering.
In this article, we investigate the effects of leader subjective ambivalence on team performance. Integrating the ambivalence literature and social learning theory, we propose a multi-level model of whether, when, and why team leaders’ subjective ambivalence enhances team performance outcomes.
The 2019 North Carolina Investment Forum convened a highly select group of private capital investors who back N.C.-based companies. By providing a chance to share information on investment strategies, markets and life-cycle investment policies, the forum ensured all participants left with a greater understanding of how the public and private sectors can better work together to bolster investment in the North Carolina economy. Linda McMahon, administrator of the U.S. Small Business Association, served as the keynote speaker.
A recent analysis by Greg Brown, Kenan Institute director, and Philip Howard, a visiting instructor of finance at UNC’s Kenan-Flagler Business School, shows that four of the five best-run publicly-traded companies in North Carolina are located in the Raleigh-Durham-Chapel Hill area. The data is discussed in a recent Triangle Business Journal article.
This paper conceptualises the array of social practices as a continuum of social innovation and empirically demonstrates variation not captured by legal designation. Using a survey from the US state of North Carolina, this paper examines how organisations across the continuum responded to the 2008 economic recession.
Philanthropy by entrepreneurs remains an empirically underexplored topic. Combining datasets on U.S. based IPOs with individual philanthropic gifts, we empirically demonstrate that entrepreneurial harvests indeed trigger entrepreneurs’ philanthropic behavior. Furthermore, we distinguish how entrepreneurs’ approach to philanthropy differs from other individuals who experience the same wealth creating event. Entrepreneurs are able to transition more quickly to philanthropy compared to non-entrepreneurs, are more likely to invest in university science and technology, and also provide a greater number of gifts.
North Carolina Governor Roy Cooper urged private capital investors to work with government policymakers to bolster investment in the state's economy. His remarks were part of a keynote address to attendees of the first-ever North Carolina Investment Forum, held Wednesday, November 1, at the Kenan Center in Chapel Hill.
This nonpartisan event considered the effect of recent North Carolina tax reform on the economic outcomes in the state. U.S. Senator Thom Tillis, who was the North Carolina Speaker of the House during the reform process, presented a keynote address. The summit provided the opportunity to hear from both Republican and Democratic legislators, multi-state tax practitioners, leading academic researchers, as well as representatives from North Carolina businesses.
We reassess whether and to what degree the hiring, development, and promotion decisions of S&P 500 companies has led to misrepresentation of and bias against their minority executives. Instead of the US population benchmark that has conventionally been used to measure misrepresentation, and from such misrepresentation attribute the presence and magnitude of racial bias and discrimination, we measure misrepresentation in US executives using the benchmark of the racial/ethnic densities (RAEDs) of their college cohort peers. Our key result is that the differences between US executive RAEDs and the RAEDs of their college peers are far smaller than those found using the US population, typically by an order of magnitude or more.
Impression management research suggests variability in the effectiveness of self-promotion: audiences grant self-promoters more status in some situations than others. We propose that self-promotion effectiveness depends on the audience’s cognitive resources.
We axiomatize subjective probabilities on finite domains without requiring richness in the outcome space or restrictions on risk preference through event exchangeability, defined in Chew and Sagi (2006), which was implicit in the prior literature (Savage, 1954; Machina and Schmeidler, 1992; Grant, 1995). We characterize the unique subjective probability representing the underlying exchangeability relation.
Accounting rules, through their interactions with capital regulations, affect financial institutions’ trading behavior. The insurance industry provides a laboratory to explore these interactions: life insurers have greater flexibility than property and casualty insurers to hold speculative-grade assets at historical cost, and the degree to which life insurers recognize market values differs across U.S. states. During the financial crisis, insurers facing a lesser degree of market value recognition are less likely to sell downgraded asset-backed securities. To improve their capital positions, these insurers disproportionately resort to gains trading, selectively selling otherwise unrelated bonds with high unrealized gains, transmitting shocks across markets.
In emerging-market countries, commercial institutions do not always develop sufficiently quickly or effectively to support ambitious entrepreneurs. How might intermediaries remedy these problems? We address this question by drawing on institutional literatures to develop the concept of “open system intermediaries.” Our research design involves examining business incubators in emerging markets as a form of open system intermediary.
We study how an improvement in contracting institutions due to the 1999 U.S.-China bilateral agreement affects U.S. firms’ innovation. We show that U.S. firms operating in China decrease their process innovations—innovations that improve firms’ own production methods—following the agreement.
In the last few decades, many healthcare institutions converted their ownership type from nonprofit to for-profit, contributing to an increased presence of for-profit ownership in the U.S. healthcare sector. There have been opposing views on whether such ownership conversions benefit the public. Employing a large panel dataset of U.S. nursing homes from 2006 to 2015, we conduct a difference-in-differences analysis on converted facilities’ financial performance, operating policies, and quality of care. We observe that converted facilities significantly increased their post-conversion profit margins, compared to propensity-score-matched controls.
Scholars have long been interested in new industry emergence, highlighting that it could often be impeded by uncertainty across four dimensions: technology, demand, ecosystem, and institutions. Building on the insight that uncertainty stems from partial knowledge, we develop a conceptual framework that utilizes a temporal and a process perspective for knowledge generation and aggregation.
This study examines the spillover effect of environmental enforcement through private lending networks. Financial lending institutions face growing public and regulatory pressures to manage and reduce environmental risks relating to their lending activities and therefore are motivated to monitor corporate borrowers’ environmental practices.
Crowdsourcing has been used to spur innovation and increase community engagement in public health programmes. Crowdsourcing is the process of giving individual tasks to a large group, often involving open contests and enabled through multisectoral partnerships. Here we describe one crowdsourced video intervention in which a video promoting condom use is produced through an open contest. The aim of this study is to determine whether a crowdsourced intervention is as effective as a social marketing intervention in promoting condom use among high-risk men who have sex with men (MSM) and transgender male-to-female (TG) in China.
Join us to hear Dr. Daniel J. Egger present his findings from his work in the Quantum Technologies group at IBM Research in Zurich. His research focusses on the control of quantum computers and on the practical applications of quantum algorithms in finance.