In this study, the authors conduct a systematic investigation on the evolution in the effectiveness of two important marketing mix instruments, advertising and price, over the business cycle. Analyses are based on 163 branded products in 37 mature CPG categories in the UK, and this for a period of 15 years. The data are a combination of (i) monthly national sales data, (ii) monthly advertising data, (iii) data on the general economic conditions, and (iv) consumer survey data.
We undertake an empirical study of the impact of delay announcements on callers' abandonment behavior and the performance of a call center with two priority classes. A Cox regression analysis reveals that in this call center, callers' abandonment behavior is affected by the announcement messages heard.
We revisit the relation between stock market volatility and macroeconomic activity using a new class of component models that distinguish short run from secular movements. We study long historical data series of aggregate stock market volatility, starting in the 19th century, as in Schwert (1989).
We study a new class of conditional skewness models based on conditional quantiles regressions. The approach is much inspired by work of Hal White. To handle multiple horizons I consider quantile MIDAS regressions which amount to direct forecasting—as opposed to iterated forecasting—conditional skewness.
In this paper, we study the effect of a firm’s local channel exits on prices charged by incumbents remaining in the marketplace. Exits could result in higher prices due to tempered competition or lower prices due to reduced co-location or agglomeration benefits. The net effect of these two countervailing forces remains unknown. In addition, little is known about how this effect could change depending on incumbents’ geographic locations.
How long do nascent industries take to become commercially viable? This paper applies historical methods to the two contemporaneous cases of emergence of the airlines and insulin industry in the early 1900s.
Join the Kenan Institute of Private Enterprise for a candid discussion regarding the effects of COVID-19 on universities and what a return to campus might look like, including the inevitable complications.
On October 14, 2016, the Frank Hawkins Kenan Institute of Private Enterprise at the University of North Carolina Kenan-Flagler Business School hosted a conference titled What’s Next, America. Convened fewer than four weeks prior to the presidential election, the objective of the forum was to allow influential business leaders, academics and policy makers to examine issues critical to the U.S. economy now and in the future. The conference offered actionable solutions to the most important economic issues facing the next administration.
Providing solutions to critical economic issues facing the Trump Administration is the focus of a new report from the Frank Hawkins Kenan Institute of Private Enterprise at the University of North Carolina Kenan-Flagler Business School.
A growing body of rigorous academic literature empirically demonstrates that high-skilled immigrants provide a range of long-lasting and material benefits to the U.S. economy through entrepreneurship and innovation.
Kenan Scholars Director Kim Allen is among the winners of UNC’s annual Diversity Awards, presented to individuals and groups who have given their time and effort to further diversity, equity and inclusion at the university and in its surrounding community.
An influential group of private sector leaders, university administrators, and government officials gathered at the Raleigh Convention Center on March 1st to craft actionable strategies to help the Research Triangle region attract and retain “C-Suite” talent to emerging high-growth companies in North Carolina.
About 27% of diabetics also suffer from depression, and the presence of co-morbid depression could increase the cost of care for diabetes by up to 100%. Several randomized clinical trials have demonstrated that physical and mental health are more likely to improve for diabetes patients suffering from depression when regular treatment for depression is provided in a primary care setting (called Collaborative Care). An important operational lever in managing Collaborative Care is the allocation of the care manager's time to enrolled patients based on their requirements, which in turn influences the revenue, costs, and patient health outcomes. We present a mathematical modeling approach that determines the optimal allocation of care manager's time and quantifies the costs and benefits of Collaborative Care.
We examine a brick-and-mortar retailer’s choice of which product to include in a promotional display (e.g., an “endcap” display). The display provides a visibility advantage to both the featured product and its category, but it also has consequences for customer traffic and substitution.
UNC’s Kenan Institute of Private Enterprise and the Duke University Innovation and Entrepreneurship (I&E) initiative have embarked on a joint initiative to build a data repository to facilitate empirical research in entrepreneurship.
On average, competing retailers near Lidl stores set their prices approximately 9.3% lower than in markets where Lidl is not present, which is more than three times as much as was typically reported in other academic work on Walmart’s entry in a new market. This price reaction results, on average, in substantial dollar savings for customers.
Much attention is being focused on energy supply security issues, especially for European oil and gas supplies. The latest Russian decision to halt natural gas sales to Poland and Bulgaria has reinforced that continent’s awareness of the perils of unreliable suppliers. Europe’s short-term focus is on sanctioning Russia and then backfilling the forgone oil and gas from other sources.
In this interactive virtual workshop, learn how news gets made and how you can evaluate the credibility of news you find on the web. These practical skills will help you become news literate in your professional and personal lives.
Vice Chairwoman, First Citizens Bank
Please join us for an exclusive conversation with First Citizens Bank Vice Chairwoman Hope Bryant on Tuesday, March 29. This discussion is part of the Dean’s Speaker Series, hosted by Kenan-Flagler Business School Dean Doug Shackelford.