Research – Frank Hawkins Kenan Institute of Private Enterprise

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Market-Based Solutions to Vital Economic Issues

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Market-Based Solutions to Vital Economic Issues

Research

Barry Bayus, Professor of Marketing

Profile

Does My Contribution to Your Crowdfunding Project Matter?

  • Article

Consumer Forwards: Concept and Empirical Analysis of a Sports Ticket Market

  • Article

Ethical Concerns of a Risk Mitigation Strategies for Crowdsourcing Contests and Innovation Challenges: Scoping Review

  • Article

Understanding the Interplay between Brand and Innovation: Findings and Future Research

  • Article

Crowdfunding Creative Ideas: The Dynamics of Project Backers in Kickstarter

  • Working Paper

Consumers’ Pre-Launch Awareness and Preference on Movie Sales

  • Article

Crowdsourcing New Product Ideas Over Time: An Analysis of the Dell IdeaStorm Community

  • Article

Crowdsourcing HIV Test Promotion Videos: A Non-Inferiority Randomized Controlled Trail in China

  • Article

Marketing’s Role in Innovation in Business-to-Business Firms: Status, Issues, and Research Agenda

  • Article

Abandoning Innovation in Emerging Industries

  • Article

Local Consumers’ Reception of Imported and Domestic Movies in the Korean Movie Market

  • Article

Assessment of a Crowdsourcing Open Call for Approaches to University Community Engagement and Strategic Planning During COVID-19

  • Article

Introduction to the Special Section on Brand and Innovation Interdependency

  • Article

Comparing the Effectiveness of a Crowdsourced Video and a Social Marketing Video in Promoting Condom Use Among Chinese Men Who Have Sex with Men: A Study Protocol

  • Article

Creative Contributory Contests to Spur Innovation in Sexual Health: 2 Cases and a Guide for Implementation

  • Article

Get More Ideas From the Crowd

  • Magazine Article