Much of the recent empirical IO research has been conducted in the context of relatively mature, stable (often consumer packaged goods) markets. In these markets, consumer preferences and competitive interaction are often characterized by relatively stable patterns over time.
Partial least squares (PLS) path modeling is increasingly being promoted as a technique of choice for various analysis scenarios, despite the serious shortcomings of the method. The current lack of methodological justification for PLS prompted the editors of this journal to declare that research using this technique is likely to be deck-rejected (Guide and Ketokivi, 2015).
In organizational psychology research, most theories put forth directional predictions, such as stating that an increase in one construct will result in an increase or decrease in another construct. Such predictions are imprecise, given that they can be confirmed by a wide range of values, and theories that rely on such predictions bear little risk of falsification.
We discuss seven methodological improvements that would stimulate important advancements in management research. We refer to these improvements as ‘wishes’ that we hope will materialize within the next decade.
Assistant Professor of Finance, University of Michigan Ross School of Business and 2022 Kenan Institute Distinguished Fellow