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Aug 9, 2024
Brands and Branding Around the World
Brands and branding are key to achieving competitive advantage in global markets. Yet, brands and their managers are facing new challenges and opportunities in light of numerous trends and disruptions that are changing the landscape of marketing in an international context. The climate crisis, a pandemic, and deglobalization winds—marked by China–West trade tensions, wars, and other trade-related disruptions, to name a few—are challenging branding around the world.
Prior literature suggests many benefits stemming from founders’ strong identification with their firms. We suggest, however, that there is also a potential dark side. We argue that founders can become overidentified with their organizations, making them more likely to engage in irresponsible behavior that protects the firm but harms others, as moral and societal norms are viewed as obstacles to fulfilling an organization’s goals.
Jun 13, 2024
Exposure to Race Issues: Firm Responses and Market Reactions After George Floyd’s Murder
Business Resilience
What can the corporate response to George Floyd’s murder teach us about today’s diversity challenges? Discover how meaningful actions on racial equity affected market valuations, through research from UNC Kenan-Flagler's Daniela De la Parra.
Ally work, or actions to support those from less advantaged social groups, shows promise in advancing social welfare in workplaces. Although much of the literature has explained factors that predict ally work, in this paper, we shift the conversation to understand the positive spillover of managers’ ally work on observing employees. We focus specifically on self ally work. Drawing from the theory of political ideology-as-motivated cognition, we propose that employees perceive managers who enact self ally work as more liberal (rather than conservative).
Reactions from Wall Street and Main Street to how a company addresses – or doesn’t address – issues of gender inequality and sexual harassment affect social media sentiment, brand equity and market value, new research shows.
This study examines the spillover effect of environmental enforcement through private lending networks. Financial lending institutions face growing public and regulatory pressures to manage and reduce environmental risks relating to their lending activities and therefore are motivated to monitor corporate borrowers’ environmental practices.
Mark Little, executive director of the Kenan Institute-affiliated center CREATE, provided expert testimony in a process that resulted in a May 11 settlement agreement regarding contracting and hiring practices for Dominion Energy’s $9.8 billion Coastal Virginia Offshore Wind renewable energy project.
London Business School Professor Alex Edmans, a 2022 Kenan Institute Distinguished Fellow, followed up his recent virtual presentation on “The Power of Purposeful Business” by answering key questions from the audience. This week’s Kenan Insight offers a curated Q&A with a few of our favorites, with Professor Edmans tackling topics such as which issues government is best equipped to regulate and which may require shareholders to step in, the limits of using data in ESG measurement, and how best to encourage purposeful thinking throughout an organization.
Apr 20, 2022
Does ESG Investing Generate Higher Returns?
The explosive growth in ESG investing has created confusion among investors. As part of our yearlong series on stakeholder capitalism, we unpack what they should expect from ESG and try to reconcile it with both financial theory and empirical evidence. The bottom line is a bit complicated.
COVID-19 brought heightened focus to paid sick leave policies – a benefit to which roughly 25% of civilian workers don’t have access in the U.S. After sick leave mandates were temporarily implemented during the pandemic, UNC Kenan-Flagler Business School researchers found employment increased, particularly among low-skilled workers and in industries that previously had little access to paid sick leave. In this week's Kenan Insight, our experts explore possible drivers behind this finding as well as potential policy and business implications.
Nov 16, 2021
Is Shareholder Primacy the Democracy of Capitalism?
A look at stakeholder capitalism – the idea that businesses would improve societal outcomes by focusing on a mandate broader than that which benefits shareholders alone – starts with the existing best-practice model: shareholder capitalism. This model, while not perfect, can produce the optimal amount of goods and services at the lowest cost. This week, Kenan Institute experts explore ways to improve it and examine whether stakeholder capitalism is ready to take its place.
Is Patagonia’s Yvon Chouinard a Stakeholder Capitalist or an Altruist?
Patagonia founder Yvon Chouinard and his family will transfer ownership of the company – valued at roughly $3 billion – to two newly created environmental trusts. In this Kenan Commentary, we ask four questions to determine how Chouinard’s move fits into the framework of the institute’s annual theme, stakeholder capitalism, and whether a better comparison is the laudable but more common idea of an altruistic business owner.