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May 7, 2024
Generative AI and Usage in Marketing Classroom
This article examines the role of Generative Artificial Intelligence (GenAI) in the context of marketing education, highlighting its substantial impact on the field. The study is based on an analysis of how GenAI, particularly through the use of Large Language Models (LLMs), functions. We detail the operational mechanisms of LLMs, their training methods, performance across various metrics, and the techniques for engaging with them via prompt engineering.
COVID-19 exacerbated existing shortages in the labor market, causing business leaders to revise corporate strategies designed to recruit and retain the workforce needed to compete in at the state, national, and global level. We must recognize and support the critical role our community colleges serve in meeting employers’ post-pandemic workforce demands if we are to close the skills gap in the current labor market.
We describe an experimental curriculum innovation that creates a safe space for students to engage in courageous conversations—to openly share diverse thoughts and opinions as well as vigorously debate politically charged issues of critical business importance.
May 12, 2021
Fixing the Leaky Gender Equality Pipeline
Much has been written about the disproportionate number of women who have suffered pandemic-related job losses during COVID-19, but a related consequence has not been as well explored: the serious disruption of women’s careers, particularly in fields in which “path dependence” matters for success. In this Kenan Insight, we examine this more subtle asymmetry in the pandemic’s impact as indicative of far broader issues for women’s advancement in the workplace.
Please join us for an exclusive conversation with the President of the Ford Foundation, Darren Walker on Wednesday, March 3. This virtual experience is part of the Dean’s Speaker Series, hosted by UNC Kenan-Flagler Business School Dean Doug Shackelford.
U.S. President Donald Trump’s administration has recently ramped up efforts to keep immigrants from entering the country and force out some who are already here – arguing these to be necessary measures to contain the spread of COVID-19 and protect American jobs. However, in this Kenan Insight, we summarize why these policies risk having exactly the opposite effect, harming the future health, social well-being and economic viability of our nation.
Join the Kenan Institute of Private Enterprise for a candid discussion regarding the effects of COVID-19 on universities and what a return to campus might look like, including the inevitable complications.
Battered by the COVID-19 pandemic, the precipitous drop in the economy and continuing racial justice protests, American colleges and universities are facing their most challenging period ever as they head into the fall semester. In this Kenan Insight, we explore what the long-term impact of such forces will be on higher education, and what policy and strategic actions might help mitigate the damage.
Jul 22, 2020
Why America Needs High-Skilled Immigrants
In recent months, mechanisms that have allowed for high-skilled foreign nationals to study and work in the U.S. have been put on the policy chopping block. In this Kenan Insight, we discuss why high-skilled foreign workers are critical to America's economic health, and why policies must continue to support their entry into the U.S.
Join Black Communities Conference co-chairs Mark Little and Karla Slocum as they discuss the impact of COVID-19 on Historic Black Communities. This week explores issues at the intersection of COVID-19 and university engagement.
Apr 22, 2020
Can Ed Tech Save Universities?
Prior to the COVID-19 outbreak, institutions of higher education were under immense pressure to live up to their value propositions, with underlying tensions that have been developing for years posing an existential threat to their financial viability. As colleges and universities move classes and operations online in response to the pandemic, questions arise as to what such changes hold not just for now, but for the long-term success of higher education. Can ed tech provide a way forward? Find out in this week’s Kenan Insight.
A panel of experts convened by UNC Kenan-Flagler Business School and its affiliated Kenan Institute of Private Enterprise will be offering a press briefing via webinar examining the technological, operational and financial challenges colleges and universities face amidst the COVID-19 crisis. Join Tuesday, April 21, at 11 a.m. EDT.