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3
Claudia Kubowicz Malhotra
Claudia Kubowicz Malhotra,
Clinical Professor of Marketing
, UNC Kenan-Flagler Business School
Profile
Arvind Malhotra
Claudia Kubowicz Malhotra
Searching for ideas from creative crowds: The role of examples in problem statements
KEYWORD(S):
marketing
strategy and entrepreneurship
Arvind Malhotra
Claudia Kubowicz Malhotra
Problem Constraints in Ideation Contests: How Different Types of Constraints Matter
Article
KEYWORD(S):
marketing
strategy and entrepreneurship
Barry Bayus
Arvind Malhotra
Claudia Kubowicz Malhotra
Get More Ideas From the Crowd
Article
KEYWORD(S):
strategy and entrepreneurship
