Research – Frank Hawkins Kenan Institute of Private Enterprise

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Market-Based Solutions to Vital Economic Issues

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Market-Based Solutions to Vital Economic Issues

Research

Kristopher Keller, Assistant Professor of Marketing, UNC Kenan-Flagler Business School

Profile

Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies

  • Article

How To Brand Your Private Labels

  • Article