Recognizing the importance of the person who occupies the chief marketing officer (CMO) position, we posit that a CMO’s managerial capital, as signaled by his or her education, origin, and experience, indicates what a new CMO can bring to the table.
The Biden administration has proposed several multi-trillion dollar initiatives to invest more federal dollars in infrastructure, education, healthcare and more. However, these big ticket items come at a significant cost, which the president hopes to cover through tax reforms. Proposed changes could affect individual income taxes for high earners, corporate taxes, international taxes and capital gains – and needless to say, the proposed reforms have drawn both strong critics and supporters. As dizzying negotiations and politicking continue in Washington, two of our experts unpack the proposed tax changes and their potential impacts on businesses and households in this week’s Kenan Insight.
Lecturer, Department: Social Work, Education and Community Wellbeing, Northumbria University
The endowment will provide top UNC Kenan-Flagler Business School students with leadership education, cross-sector collaboration skills and undergraduate research opportunities.
The current narrative around the U.S. labor market is a mixed bag, with unemployment numbers well above pre-pandemic rates while many companies struggle to fill jobs. In this Kenan Insight Q&A, three experts weigh in on the critical issues behind this dichotomy.
As we approach the one-year mark of state-issued stay-at-home orders, the short- and long-term impact of the global COVID-19 pandemic on state coffers is still being assessed. With businesses forced to close and unemployment at near-record levels, state policymakers are scrambling to find ways to make up for lost tax revenue. In this Kenan Insight, we look at both the challenges and opportunities for balancing state budgets in light of this new economic reality.
The Kenan Institute will host Bryony Winn, chief strategy and innovation officer for Blue Cross and Blue Shield of North Carolina (Blue Cross NC). Winn is responsible for thoughtfully guiding the company as it seeks to realize its vision to be the model for transforming our health system through an unwavering commitment to quality, affordability, and exceptional experience.
Please join us for an exclusive conversation with LabCorp Executive Vice President & President of Diagnostics Brian Caveney on Friday, Nov. 13. This virtual fireside chat is part of the Dean’s Speaker Series, hosted by Kenan-Flagler Business School Dean Doug Shackelford. The discussion will be led by Brad Staats, Associate Dean of MBA Programs, Professor of Operations, Sarah Graham Kenan Scholar & Faculty Director of the Center for the Business of Health.
In this week’s data commentary we’ll provide our usual review of health statistics, but primarily focus on what is an increasingly perilous juncture for both the U.S. and North Carolina economies. Specifically, the failure of Congress to agree on a new stimulus plan is feeling more and more like a game of chicken, with U.S. households standing between the onrushing vehicles. Hopefully, there is still time to slam the brakes on the rhetoric and approach the problem with solid economic logic.
Major strides have been taken in recent years to push toward more sustainable investing practices, yet it remains to be seen if such initiatives are actually meeting their goals. In this Kenan Insight, we look at the challenges of both implementing and measuring the effectiveness of social entrepreneurship and impact investing.
On Sept. 9-11, 2019, the Kenan Institute and the University of North Carolina at Chapel Hill’s Institute for African-American Research will co-host the second Black Communities Conference, an international gathering of scholars and community leaders from across the African diaspora. The conference's core mission is to connect academics from a variety of disciplines with black communities, with the goal of enhancing the life of those communities.
Kenan Scholars Director Kim Allen is among the winners of UNC’s annual Diversity Awards, presented to individuals and groups who have given their time and effort to further diversity, equity and inclusion at the university and in its surrounding community.
This article examines the role of Generative Artificial Intelligence (GenAI) in the context of marketing education, highlighting its substantial impact on the field. The study is based on an analysis of how GenAI, particularly through the use of Large Language Models (LLMs), functions. We detail the operational mechanisms of LLMs, their training methods, performance across various metrics, and the techniques for engaging with them via prompt engineering.
There’s no escaping the growing interest in environmental, social and corporate governance investing, but not everyone agrees on how to define, measure or report the variety of factors considered under ESG. Professor Laura Starks of the University of Texas McCombs School of Business spoke on the subject in May at the Alternative Investments Conference, sponsored by the Institute for Private Capital. Starks’ keynote speech, highlighted here, examined the knowns and unknowns of ESG investing as well as new regulations that may be coming.
A $2 million grant from the Truist Foundation will fund the Anchor Institutions Create Economic Resilience program or AICER, housed at CREATE, an economic development center at UNC Kenan-Flagler Business School's Frank Hawkins Kenan Institute of Private Enterprise.
On Feb. 8, 2019, the Kenan Scholars traveled to Raleigh to meet with government leaders and administrators for their annual North Carolina Capital Trek.
Generative AI such as ChatGPT holds the potential to alter many kinds of work, but analysis of a new report shows the occupations most likely to be affected are populated by more women than men.
London Business School Professor Alex Edmans, a 2022 Kenan Institute Distinguished Fellow, followed up his recent virtual presentation on “The Power of Purposeful Business” by answering key questions from the audience. This week’s Kenan Insight offers a curated Q&A with a few of our favorites, with Professor Edmans tackling topics such as which issues government is best equipped to regulate and which may require shareholders to step in, the limits of using data in ESG measurement, and how best to encourage purposeful thinking throughout an organization.